珀莱雅:公司持续进行数字化建设,构建统一数据与流程治理体系

Core Viewpoint - The company is focusing on digital transformation to support its multi-brand and multi-channel global strategy, enhancing operational efficiency through data-driven and AI-enabled approaches [1] Group 1: Digital Transformation - The company is building a unified data and process governance system to create an efficient digital foundation [1] - Key systems are being selected and developed across various business domains, including product research and development, marketing, production, and supply chain [1] Group 2: Innovation and Collaboration - The company has initiated an AI formula large model project in collaboration with external technology partners to explore intelligent research and development paths [1] - The aim is to facilitate product innovation and the accumulation of experiential assets [1] Group 3: Decision-Making Efficiency - The company is actively leveraging data and AI to enhance decision-making efficiency and innovate business models [1]