Constellation debuts first non-alc Modelo beer in US

Core Insights - Constellation Brands has launched its first non-alcoholic variant of Modelo, named Modelo Chelada Limón y Sal Non-Alcoholic, in the US market [1] - The new product is being rolled out in key states including Illinois, New York, Texas, Florida, and California, and is priced similarly to the non-alcoholic Corona [2] - The non-alcoholic variant contains less than 0.5% alcohol by volume (abv) and aims to provide consumers with flavorful options without alcohol [2][3] Company Strategy - The launch of Modelo Chelada Non-Alcoholic aligns with consumer demand for choices that do not compromise on flavor, as highlighted by the brand's marketing vice president [3] - Constellation has a smaller range of non-alcoholic options compared to competitors but has made investments in this segment, including a minority stake in functional drinks producer Hiyo and alcohol-free sparkling beverage brand Töst [4] Financial Performance - Constellation Brands reported a 10% drop in total organic net sales to $2.2 billion for the three months ending November 30 [5] - The beer segment experienced a 1% decline in net sales to $2 billion, while the wine and spirits segment saw a 7% decrease in organic net sales to $229 million, with shipments down over 70% attributed to the sale of Svedka Vodka and several wine brands [6]