双汇发展:公司将加强开发气调装等小包装生鲜品

Core Viewpoint - The company aims to enhance its poultry product offerings by focusing on nutrition, health, and unique flavors, targeting new sales channels such as live e-commerce, community group buying, and catering [1] Group 1: Product Development Strategy - The company plans to strengthen the development of small packaged fresh products, such as modified atmosphere packaging, to cater to the characteristics of new sales channels [1] - The product lineup will include a variety of chicken prepared and pre-cooked products that emphasize unique flavors and nutritional benefits [1] Group 2: Target Market - The company is focusing on meeting the diverse needs of the younger demographic, emphasizing nutrition, health, convenience, and taste in its product offerings [1]