Core Viewpoint - iMoutai has adjusted the purchasing methods for several products to better meet consumer demand and enhance the product offering on its platform [2][3] Group 1: Product Adjustments - iMoutai has introduced new purchasing limits for its premium products, allowing a maximum of 6 bottles per user per day for both the premium Moutai and 1L Moutai starting January 9 and January 10 respectively, with prices set at 2299 yuan and 2989 yuan per bottle [2] - The Moutai "Year of the Horse" limited edition will be available in specific time slots during key festive periods, including the Spring Festival and Mid-Autumn Festival [2] Group 2: Market Strategy - The increasing variety of Moutai products on iMoutai is expected to enrich the company's "pyramid" product system, aligning pricing with market realities and enhancing brand value [3] - The adjustments reflect Moutai's strategy to achieve a balanced supply-demand relationship, benefiting consumers, the platform, and distribution channels [3]
i茅台调整多款产品投放方式,涉及精品茅台及马茅珍享版等