年度电影经济观察丨电影市场全面爆发 观影“社群化”“下沉化”成新趋势

Core Insights - The total box office revenue in China is projected to reach 51.832 billion yuan in 2025, with total audience attendance estimated at approximately 1.632 billion [1] - There is a notable increase in both box office revenue and audience numbers, driven by high-quality film content and changing viewing habits [1] Group 1: Audience Trends - Group viewing has become increasingly popular, combining social interaction with entertainment interests, leading to a significant rise in attendance [2] - The number of group viewers has increased compared to previous years, with a projected growth rate of 40% for 2025 compared to 2024 [2] - Young consumers are contributing to a higher proportion of cinema attendance, resulting in a 23.8% increase in audience numbers and a 31% increase in box office revenue year-on-year [2] Group 2: Market Expansion - The viewing trend is not limited to first-tier cities; 22 provinces and municipalities in China have reported record-high audience numbers, with box office contributions from third and fourth-tier cities nearing those of second-tier cities [2] - Fourth-tier cities achieved a record box office revenue of 11.89 billion yuan in 2025, with over 10 cities experiencing more than 100% year-on-year growth [2] - More than 58 third and fourth-tier cities saw box office growth exceeding 50% in 2025 [2] Group 3: Key Film Releases - The strong performance of the film market is attributed to significant holiday releases, particularly during the Spring Festival, with notable success from domestic animated films like "Nezha: The Devil's Child" [3] - The year-end release of the imported film "Zootopia 2" continued to attract family audiences, breaking previous box office records for imported films [3]