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Core Viewpoint - The recent live broadcast by Lei Jun, founder of Xiaomi, highlighted the company's commitment to addressing public concerns and maintaining product integrity amidst rising competition and negative sentiment in the market [1][5]. Group 1: Product Launch and Communication Strategy - Xiaomi's new model SU7 was announced during a live broadcast, showcasing a shift in communication strategy to engage directly with users and address concerns [1]. - The structure of the live broadcasts includes product discussions with engineers and designers, followed by addressing public sentiment and clarifying misconceptions [1]. - Lei Jun acknowledged the need for more frequent communication with users to rectify past mistakes and improve transparency [3]. Group 2: Public Relations and Marketing Challenges - The company faced backlash over a KOL collaboration incident, leading to a firm stance on protecting its user base from negative comments [2]. - Lei Jun addressed the controversy surrounding the "marketing master" label, emphasizing that Xiaomi's success is rooted in product quality rather than marketing tactics [2]. - The public relations team admitted to missteps in handling negative sentiment and requested a chance to improve their approach [2]. Group 3: Market Position and Competitive Landscape - The competitive landscape in the electric vehicle sector is intensifying, with Xiaomi needing to maintain its user base across various segments while facing scrutiny from competitors [5]. - Analysts suggest that Xiaomi's ability to navigate the challenges of brand perception and user expectations will be crucial for its future success [5]. - The company's commitment to product integrity and user engagement remains a cornerstone of its strategy, despite the evolving market dynamics [5].