我与国家一起前行｜从“旅行”到“旅居” 打开新的生活方式

Core Insights - The concept of "travel residence" has emerged as a new keyword in China's cultural tourism development, with potential demand reaching 600 million people and an estimated market size of nearly 3 trillion yuan [1] - "Travel residence" is characterized by "long-term stay + in-depth experience," serving as a new scene connecting urban and rural areas, as well as sightseeing and daily life [1] Group 1: Market Overview - The travel residence market is expected to attract a significant number of visitors, with 2.2357 million tourists recorded in the first ten months of 2025 in Shaxi Town alone [14] - Yunnan Province has launched 26 high-quality development pilot projects for "travel residence," aiming to enhance service standards and improve the travel experience [17] Group 2: Cultural and Historical Significance - Shaxi Town, once a vital stop on the Tea Horse Road, has preserved its historical and cultural heritage through restoration projects, attracting new residents and tourists alike [5][11] - The restoration efforts in Shaxi are guided by the principle of "minimal intervention, maximum preservation," ensuring that the town retains its historical essence while accommodating modern needs [13] Group 3: Demographics and Lifestyle Changes - There are currently over 220 long-term residents in Shaxi, coming from various provinces, who contribute to the local culture and economy [16] - The lifestyle of these new residents reflects a shift towards a more relaxed and community-oriented way of living, with many engaging in local traditions and forming new social connections [7][10] Group 4: Economic Impact - The travel residence trend has led to a significant increase in tourism, with Yunnan Province reporting a 54.9% year-on-year growth in travel residents, and an expected annual consumption scale surpassing 50 billion yuan [19] - The integration of long-term residents with local communities is fostering economic revitalization and cultural exchange, enhancing the overall appeal of rural areas [20]