盐津铺子张学武：坚守长期主义 迎接中国风味零食新未来

Core Viewpoint - Salted Fish intends to focus on long-termism and aims to build a world-class snack brand by concentrating on three strategic segments: "Chinese-flavored snacks," "healthy high-protein snacks," and "healthy sweet snacks" [2] Strategic Segments - The company sees significant potential in the Chinese-flavored snacks segment, particularly with konjac and bean-based snacks, which are expected to drive growth [3] - The "Da Mo Wang" brand, launched in October 2023, has achieved remarkable growth, with projected sales exceeding 1 billion yuan in 2024 [3] - In the healthy high-protein snacks segment, the company has developed brands like "Egg Emperor" quail eggs, with expectations for high-quality egg products to become popular globally [3][4] Core Capabilities - Salted Fish focuses on building four core capabilities centered around product excellence [5] - The company emphasizes deepening its supply chain, leveraging partnerships in regions like Indonesia and Southeast Asia to ensure a stable supply of quality raw materials [6] - The company has established a modern quail egg breeding base in Jiangxi, ensuring rapid processing times from farm to market [6] - Salted Fish is committed to smart manufacturing and innovation, aiming to produce high-quality products that meet consumer trust [7] Global and Domestic Market Strategy - The company benchmarks against international giants like Lays and Mondelez, expanding its global presence with the "Mowon" brand in 25 countries [8] - In the domestic market, Salted Fish aims to build a community with distributors, enhancing their capabilities in product selection and operational efficiency [8] - Recent collaborations, such as with Liu Biju and Nongshim, highlight the company's focus on product innovation and cross-industry integration [8]