Disney+ is launching short-form videos this year

Core Insights - Disney is introducing short-form video content to Disney+ in the U.S. to enhance daily engagement, announced during the Tech + Data Showcase at CES 2026 [1] - The new experience aims to evolve with personalized and dynamic content, reinforcing Disney+ as a daily destination for users [1] - The short-form videos may include original content, repurposed social media clips, and scenes from existing TV shows or movies [1] Group 1 - The initiative targets younger audiences who prefer quick video clips over traditional long-form content [3] - Disney's approach to integrating vertical video will align with user behaviors to create a seamless experience [2] - Disney+ follows Netflix, which launched a vertical video feed last year, indicating a trend among streaming services to adapt to user preferences [3]