“拿捏”冬日消费，越秀商管“悦食节”玩出新花样

Core Insights - The "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season has successfully activated the winter consumer market through the "Yue Food Festival" organized by Yuexiu Commercial Management [1][4] - The festival achieved a 13% year-on-year increase in daily foot traffic and a 21% increase in daily sales, with member sales soaring by 88% [1] - The event has significantly boosted nearly 200 brand merchants' revenues, with an average sales increase of 15% in the catering sector [1] Group 1: Event Highlights - The festival focused on the concept of "food as the core, multi-industry linkage, and cultural empowerment," creating immersive consumption scenarios [1] - Key activities included the "Fireworks Life Collection" in Guangzhou and the "Wish Snow Season" in Wuhan, targeting young consumers [1] - Innovative promotions such as the "9.9 Yuan Food Exploration Package" and "MBTI Food Voucher Package" were introduced to lower participation barriers and create a consumption loop [1] Group 2: Cultural Empowerment - The festival linked local and international elements, featuring 40 local brand owners and inviting star chefs to create exclusive dishes [4] - Non-heritage cuisine and international dishes were introduced in projects in Wuhan and Guangzhou, enriching the cultural experience for consumers [4] - The event is part of Yuexiu Commercial Management's strategy to foster commercial value and urban development, contributing to Guangzhou's goal of becoming an international consumption center [4]