北京石景山推出文旅新生活方式

Core Insights - The event "Follow the Host to Tour Shijingshan" was organized by the Shijingshan District Culture and Tourism Bureau to invigorate the cultural and tourism consumption market in Beijing's Shijingshan area, showcasing new attractions to both domestic and international tourists [1] - Shijingshan has developed a threefold experience of "industrial strength, cultural depth, and relaxed leisure," catering to the needs of citizens and tourists for both "micro-vacations" and "in-depth travel" [1] Industry Trends - According to Wei Jian, General Manager of the Public Affairs Department of Mafengwo, the search volume for keywords like "Shijingshan Play" and "Shougang Park Check-in" is expected to increase by 200% by 2025, with related travel notes and short videos growing by 150% [2] - Shijingshan has emerged as a favored micro-vacation destination for young tourists, prompting the district to collaborate with Mafengwo and industry experts to introduce 12 new cultural and tourism lifestyle options [2] New Offerings - The new offerings include industrial revitalization represented by Shougang Ski Jump, cultural depth walks centered around Modekou Street and Fahai Temple, and all-age leisure activities highlighted by Shijingshan Academy and Beijing International Sculpture Park [2] - These diverse experiences align with tourists' core demands for in-depth engagement, personalized activities, and relaxation, enhancing Shijingshan's appeal to younger visitors [2]