去中国旅游是新潮流

Core Insights - The report indicates a significant increase in inbound tourism to China, with a 100% growth in orders for the first three quarters of 2025, and a 153% average increase in orders from visa-free countries [5][6] - Inbound tourism is transitioning from a focus on quantity to quality, highlighting the potential for further growth in this sector [5] Group 1: Inbound Tourism Growth - The number of inbound tourists to Beijing exceeded 5 million in 2025, marking a critical transition towards high-quality development [6] - Major cities like Shanghai, Guangzhou, and Beijing are popular among foreign tourists, with significant increases in inbound flight bookings to cities like Haikou and Sanya, which saw growth rates exceeding 300% and 500% respectively [6][7] - The top source countries for inbound tourists in 2025 are South Korea, Singapore, and Malaysia, with Russia showing a remarkable annual growth of 205% [7] Group 2: Tourist Experience and Services - The introduction of one-stop service counters at airports in Beijing and Shanghai has improved the travel experience for foreign tourists, making it more convenient [9] - The report highlights that nearly 100% of overseas social media users view traveling to China as a trendy choice, with many tourists sharing their positive experiences on social media [7][8] - China's tourism services are increasingly seen as safe and suitable for families and women, with systematic standards and regulations enhancing the perception of safety [8] Group 3: Market Potential - The report emphasizes the substantial potential market growth for inbound tourism in China, supported by adequate supply capabilities in key areas such as hotels and transportation [9] - As the global tourism market faces supply shortages and rising costs, China's tourism services are becoming increasingly attractive to foreign visitors [9]