2025年度中国消费名品名单公示！恩施这一特产上榜！

Core Insights - The Ministry of Industry and Information Technology has announced the 2025 list of China's consumer brands, with eight brands from Hubei province included, among which Enshi Yulu is the only tea brand selected [1][10] - Enshi Yulu, recognized as China's only preserved steamed green needle tea, was inscribed in the UNESCO Intangible Cultural Heritage list in 2022, highlighting its historical significance [4] - The brand value of Enshi Yulu is projected to reach 4.272 billion yuan by 2025, with an annual increase of 558 million yuan, marking one of the highest growth rates among tea brands nationwide [5] - Enshi Yulu was included in the first batch of national geographical indication protection projects in 2024, establishing a robust institutional framework for its unique quality and reputation [5] Industry Development - Enshi Prefecture has developed a modern tea industry brand matrix centered around Enshi Yulu, promoting high-quality development in the tea sector [6] - In 2024, Enshi Prefecture's tea export volume reached 16,400 tons, with an export value of 58.28 million USD, accounting for 58.57% and 48.57% of the province's total, respectively [6] - The total area of tea gardens in Enshi Prefecture has expanded to 1.82 million acres, with the comprehensive output value of the tea industry exceeding 27 billion yuan, maintaining the top position in Hubei province and ranking fourth among city-level tea regions nationwide [6]