香港工展会“人财两旺”

Core Insights - The 59th Hong Kong Products Expo concluded recently, attracting approximately 1.36 million visitors, a 5% increase from the previous year, and generating around HKD 1 billion in sales [1][2]. Group 1: Event Overview - The expo lasted for 24 days and featured over 900 booths across 12 themed zones, showcasing a wide range of products from traditional brands to new ones, as well as local delicacies and everyday items [2]. - The event included initiatives such as extended operating hours, free admission for tourists and evening visitors, and hundreds of discounts, effectively boosting attendance and consumer spending [2]. Group 2: Consumer Engagement - The expo introduced a "Hometown Flavors Zone" featuring products from 12 provinces and cities in mainland China, and a "Senior Vitality Zone" aimed at older adults, offering health products and interactive experiences [2]. - Over 100 exhibitors provided additional discounts for seniors holding specific cards, continuing the successful "Silver Consumption Discount" from the previous year [2]. Group 3: Brand Promotion - The expo served as a significant platform for promoting Hong Kong brands, with many exhibitors reporting a 20% to 30% increase in sales compared to the previous year [3][5]. - Notably, the event attracted a substantial number of elderly visitors and mainland tourists, enhancing brand visibility and customer trust in Hong Kong's food safety standards [3][5]. Group 4: Customer Experience - Long-time attendees expressed satisfaction with the variety of products available, with many returning multiple times to take advantage of discounts [6]. - Visitors from mainland China and Taiwan noted the extensive selection and quality of products, highlighting the expo's appeal compared to similar events in their regions [6]. Group 5: Future Outlook - The next edition of the expo will mark its 60th anniversary, with organizers planning to innovate further to enhance the experience for both residents and tourists, contributing to Hong Kong's economic vitality [6].