“每天都在创新高”！实探深圳华强北内存市场，狂热与忐忑并存，商家喜忧参半

Core Viewpoint - The memory market has entered a "super bull market" since the second half of 2025, with prices of various memory modules generally increasing by over 200%, surpassing historical highs from 2018 [1][4][12] Price Trends - Prices for memory modules, such as DDR4 and DDR5, have seen significant fluctuations, with some products experiencing price increases of 1 to 4 times [3][11] - A specific example includes a 32GB Acer Predator DDR5 memory module that rose from 700 yuan to over 2500 yuan within six months [3][11] - The most intense price increases occurred between September and October of the previous year, with an average increase of about 40% during that period [3][12] Market Dynamics - The core component of memory modules, storage chips, is currently in a "super bull market," driving further price increases [4][12] - Major manufacturers like Samsung, Micron, and SK Hynix are reallocating production capacity to high-end storage for AI servers, leading to a shortage in consumer-grade memory products [7][15] - Analysts predict that storage chip prices will increase by 40% to 50% in Q4 2025 and again in Q1 2026, with a subsequent 20% increase expected in Q2 2026 [4][12] Sales and Profitability - Despite rising prices leading to higher profits per order, many retailers are experiencing a significant decline in sales volume, with some reporting drops of over 90% [5][13] - Retailers have adjusted their profit margins from below 5% to between 5% and 10% due to price increases, but overall profits remain stable [5][13] - The demand for computer assembly has sharply declined, impacting businesses that rely on selling memory and other components [6][14] Impact on Downstream Markets - The rising prices of memory are expected to affect downstream markets, including smartphones, computers, and the automotive industry [8][16] - The automotive sector, in particular, is facing significant cost pressures from memory prices, which could lead to increased costs for consumers [8][16] - Analysts suggest that the impact of rising memory prices may extend throughout the consumer electronics ecosystem, potentially increasing BOM costs by up to 15% for certain smartphone models [8][16]