“i茅台”上新首日,2299元的精品茅台也秒空!

Core Viewpoint - The "i Maotai" platform continues to expand its product offerings, with the recent launch of premium Maotai and kilogram Maotai, which have been quickly sold out, indicating strong demand for these products [2] Product Launch and Sales - On January 9, consumers can purchase 500ml premium Guizhou Maotai liquor at 53% vol through the "i Buy" section, with a limit of 6 bottles per user per day, and sales will end once the daily stock is sold out [2] - The premium Maotai was sold out almost instantly on its launch day, although the specific quantity available was not disclosed by Maotai [2] - Starting January 10, additional products including 1L and 100ml gift sets of flying Maotai will also be available for purchase [2] Pricing and Market Dynamics - The price of premium Maotai on "i Maotai" is set at 2299 yuan per bottle, which aligns closely with market prices, as third-party platforms indicate a wholesale price of around 2250 yuan per bottle [2] - Industry insiders suggest that the continued pricing strategy on "i Maotai" reflects the company's intention to let product prices align with market conditions, particularly for premium products that have a different demand profile compared to regular Maotai [2]