Macro Economy and Policy Environment - The integration of global economies has intensified the connection between agricultural products and international markets, with price fluctuations influenced by various factors such as supply-demand relationships, exchange rate changes, and climate variations [2] - China's agricultural supply-side structural reform encourages financial institutions to enhance support for the agricultural industry, stabilizing product prices and improving competitiveness [2] Common Issues in the Apple Industry - Price volatility risks are significant due to natural conditions affecting production, leading to income uncertainty for farmers and operational risks for trading companies [3] - Farmers face limited sales channels, relying heavily on intermediaries, which restricts their ability to respond to market demand changes and compresses profit margins [3] Background, Demand, and Pain Points of Lianhua Supermarket - Lianhua Supermarket, a major retail enterprise under Bailian Group, has a vast sales network but struggles with procurement costs affected by market price fluctuations and complex traditional procurement channels [4] - The supermarket needs to optimize its apple supply chain to meet rising consumer quality demands and maintain market competitiveness [4] Service Plan and Implementation Process - In February 2024, a project team was established by Haizheng Futures in collaboration with a risk management company and Lianhua Supermarket to enhance the apple supply chain [5] - The team focuses on integrating resources and defining responsibilities to ensure efficient project execution, with Haizheng Futures managing price risk and supply quality [5] Cost Reduction in Procurement - In April 2024, Lianhua Supermarket required 20 tons of high-quality apples, with spot prices at 9.98 yuan/kg and futures prices around 8.20 yuan/kg, allowing for significant cost savings through futures contracts [6][7] - The procurement strategy led to a successful purchase at 8.21 yuan/kg, totaling 164,100 yuan for 20 tons of apples [6] Quality Control in Acceptance Process - On April 16, 2024, a rigorous quality inspection was conducted for the apples, ensuring compliance with high standards, with 72% of apples meeting premium market requirements [8] Timely Logistics and Distribution - Haizheng Futures engaged a logistics company to ensure the apples' freshness during transport, followed by a secondary quality check by Lianhua Supermarket upon arrival [9] - The supermarket implemented effective distribution plans and promotional activities to enhance sales and consumer satisfaction [9] Strengthening Risk Control Across All Stages - A comprehensive risk control system was established to monitor quality and quantity throughout procurement, storage, and logistics, facilitating timely communication of market dynamics [10] Project Summary and Outcomes - The innovative procurement model resulted in a final purchase price of 8.66 yuan/kg, saving 1.32 yuan/kg compared to traditional methods, thus expanding profit margins [11] - Consumers benefited from reduced prices and improved quality, enhancing their shopping experience and contributing to social and economic benefits [11] Highlights of the Model - The integration of futures and spot markets created a collaborative model for agricultural product supply, enhancing overall industry efficiency [12] - By eliminating intermediaries, the direct supply from futures to retail reduced costs and improved freshness [12] - The project fostered collaboration among various subsidiaries within the Bailian Group, optimizing resource allocation and providing a sustainable development reference for agricultural trade [12] Future Prospects - The apple direct supply project marks the beginning of applying the futures-spot integration model in agricultural trade, with plans to expand to other products like jujubes, eggs, and pork [13]
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