BOE(SZ:000725) Zhong Guo Qi Che Bao Wang·2026-01-09 01:54Core Insights - BOE (京东方) showcased over 60 cutting-edge display technologies and IoT solutions at CES 2026, including the global debut of the "HERO 2.0 Smart Cockpit," highlighting its leadership in automotive displays, AI, and green low-carbon technologies [1][6][24] Group 1: Event Participation and Strategy - BOE has participated in CES for five consecutive years, significantly enhancing its industry and overseas influence, marking a crucial step in its global strategic layout [3] - During the event, BOE engaged in deep exchanges with over 40 global ecosystem partners, including top automotive companies and renowned consumer electronics firms [5] Group 2: HERO 2.0 Smart Cockpit Features - The HERO 2.0 Smart Cockpit focuses on audio-visual experience, interaction methods, and scenario applications, representing a comprehensive breakthrough in smart vehicle technology [6] - It features the world's first Micro LED PHUD with 50,000 nits brightness, ensuring clear visuals even in bright daylight, and a 15.6-inch automotive-grade UB Cell central display with local dimming technology [8] - The cockpit includes the first intelligent independent vehicle amplifier with all-scenario noise reduction and AI audio restoration, delivering Hi-Res audio and emergency communication capabilities [10] Group 3: Interaction and Application - The HERO 2.0 Smart Cockpit utilizes AI technology for multi-modal interactions, achieving a 98% recognition rate for complex commands, and features a partitioned dimming sunroof with 99% UV blockage [10] - Users can control various functions such as air conditioning and smart home devices through the central system, achieving "car-home" and "car-business" connectivity [10][12] Group 4: Display Technology Innovations - BOE presented advancements in three major display technology brands: ADS Pro, f-OLED, and α-MLED, showcasing solutions like dual-screen automotive displays and a 17-inch OLED rollable terminal [13][15][17] - The α-MLED technology demonstrated high contrast and color performance suitable for diverse applications, including conference management systems [17] Group 5: AI Integration and Product Launches - AI technology is deeply integrated into BOE's products, including the AI-integrated C100 series and the world's first 3D ultrasonic fingerprint smart car key, enhancing user interaction and security [19] - The company also launched smart pet tanks and smart fish tanks, emphasizing a blend of ecological aesthetics and intelligent technology [19] Group 6: Ecosystem Collaboration and Market Position - As a leader in the automotive display sector, BOE is committed to deepening ecosystem cooperation, with its automotive display shipments and area maintaining a global lead in 2024 [20] - BOE's solutions are widely adopted by various brands in the new energy vehicle sector, enhancing product competitiveness through customized offerings [20][22] Group 7: Commitment to Green Development - BOE emphasizes green development through low-power oxide technology and LTPO innovations, alongside green factory construction and low-carbon supply chain management [24]