前景研判！2026年中国挂耳咖啡行业市场发展概况分析及投资前景预测（智研咨询）

Core Insights - The Chinese coffee market is rapidly growing, with a projected market size of 313.3 billion yuan in 2024, representing an 18% increase from the previous year [2] - Drip coffee, known for its convenience, quality, and sense of ritual, is gaining popularity among younger consumers, particularly those born in the 1990s and 2000s, and is expected to become a significant trend in the coffee sector [2] - The market size for drip coffee in China is anticipated to grow from 20.46 billion yuan in 2020 to 46.995 billion yuan in 2024 [2] Drip Coffee Industry Overview - Drip coffee is a portable coffee product made from ground coffee beans sealed in a non-woven fabric filter bag with paper ears, requiring hot water for brewing [3][8] - The caffeine content in drip coffee is approximately 80-100 mg per 10g, and it is commonly used in home, office, and travel settings [3] Comparison with Instant Coffee - Drip coffee retains the original aroma of coffee beans and offers a rich flavor profile, closely resembling freshly brewed coffee, while instant coffee tends to have a more singular flavor and loses aroma [5][7] - Drip coffee requires a brewing time of 1-2 minutes, while instant coffee can be prepared in under 30 seconds, making instant coffee more convenient but less flavorful [5][7] Industry Supply Chain - The upstream of the drip coffee industry includes coffee bean cultivation and processing, primarily concentrated in Yunnan and Hainan provinces in China [8][10] - The midstream involves the production of drip coffee, while the downstream encompasses sales channels such as e-commerce platforms and physical retail stores [8] Coffee Bean Production - China's coffee bean production is expected to reach 150,000 tons in 2024, marking a 1.74% increase year-on-year, driven by advancements in agricultural technology and supportive policies [10] - Yunnan province is the largest coffee bean production area in China, accounting for over 97% of the country's coffee planting area and raw bean output [10] Consumer Trends - The number of coffee consumers in China is projected to reach 417 million in 2024, reflecting a 4.51% increase, as coffee culture becomes more prevalent and consumption habits shift towards daily routines [12] - The demand for drip coffee is increasing as more consumers, especially in first and second-tier cities, incorporate it into their daily lives [12]