调查！四年“合作伙伴”一朝翻脸，KKV与深圳卓悦中心的租约罗生门

Core Viewpoint - The dispute between Shenzhen One Avenue and KKV has escalated due to allegations of unpaid performance rent and fundamental breach of contract, leading to the forced closure of KKV's store [2][4][5]. Group 1: Contractual Dispute - KKV claims that it has consistently paid the basic rent and has not defaulted on rent payments, while One Avenue asserts that KKV has failed to pay the agreed performance rent, constituting a fundamental breach of contract [2][5]. - One Avenue cites a specific clause in the lease agreement that allows for termination if KKV fails to pay performance rent for three consecutive months or accumulates six months of non-payment within a year [5][9]. - KKV argues that One Avenue has never raised concerns about unpaid performance rent during the four years of operation, suggesting that the right to terminate the contract has lapsed [5][8]. Group 2: Performance Evaluation - One Avenue claims that KKV's store has consistently underperformed, failing to meet the agreed sales targets, which has led to the issue of unpaid performance rent [5][8]. - KKV counters that the poor performance is not solely due to its management but is also influenced by low foot traffic and unfulfilled promises from One Avenue regarding brand placement and customer attraction [8][11]. - The ongoing debate highlights the challenges in the retail sector, where the initial expectations of high foot traffic and brand appeal have not materialized as anticipated [11][12]. Group 3: Industry Context - The breakdown of the partnership reflects broader changes in the retail landscape, where the previous model of attracting customers through flagship stores is becoming less effective in a market characterized by oversupply and low conversion rates [11][12]. - Experts suggest that the focus has shifted from merely attracting brands to ensuring that they contribute to stable revenue and profitability, indicating a transition in commercial real estate towards a more sustainable model [12]. - The situation underscores the need for both parties to recognize the dynamic nature of their relationship and the importance of long-term collaboration over short-term gains [12].