“冷资源”迸发“热动能” 冰雪季成为经济增长“黄金季”

Group 1 - The core viewpoint of the report is that China's ice and snow tourism is expected to reach 360 million visits during the winter season of 2025-2026, indicating a significant growth in this sector [1] - The report highlights a notable upgrade in ice and snow tourism consumption, with increasing enthusiasm for ice and snow activities, making it a new hotspot in service consumption [3] - A new pattern of "north-south resonance, central rise, and east-west collaboration" has emerged in China's ice and snow tourism landscape, with indoor ice and snow theme complexes being the most active investment category [4][7] Group 2 - Ice and snow tourism has strong social attributes, with 37.51% of respondents traveling with friends and 39.56% participating in family and child ice and snow tourism, indicating a rising trend in repeat consumption [8] - The integration of cultural tourism and technological innovation continues to expand the boundaries of the ice and snow economy, leading to the formation of a comprehensive industrial chain driven by ice and snow tourism [10] - The deep integration of ice and snow culture and tourism is evident, with popular cultural elements such as ice sculpture skills and snow photography becoming key attractions, transforming short-term tourism experiences into lasting brand assets [12]