Core Viewpoint - The article highlights the success of Aoyou in the infant formula market, emphasizing its significant market share and international expansion strategies, particularly in the sheep milk powder segment. Group 1: Company Overview - Aoyou has maintained over 60% market share in China's imported infant sheep milk powder market for seven consecutive years [6] - The company has evolved from a local enterprise in Wangcheng to a global health industry group with 11 factories worldwide, exporting to over 60 countries and regions [2][5] - Aoyou's product range includes infant formula, health foods, specialized medical foods, and personalized nutrition products, forming a comprehensive nutrition care system [5] Group 2: International Expansion and Acquisitions - Since its establishment in 2003, Aoyou has made strategic acquisitions to enhance its international presence, including the purchase of Dutch and Australian companies [4] - The company has established a strong supply chain and R&D capabilities in key dairy-producing regions, including the Netherlands and Australia [5] Group 3: Product Development and Innovation - Aoyou has developed a global R&D system, which includes multiple research centers and a team of over 200 experts, leading to significant advancements in product quality and innovation [9] - The company’s flagship product, the Kabrita infant formula, has recently passed FDA scrutiny, making it the first of its kind to meet U.S. nutritional and safety standards [6] Group 4: Quality Management and Consumer Trust - Aoyou implements a comprehensive quality management strategy, ensuring high standards throughout the production process, from ingredient selection to final product delivery [10] - The company has established a global product quality traceability system, enhancing consumer confidence in its products [10]
澳优乳业：“隐形冠军”全球擦亮中国乳业品牌