实干的邛崃——我们身边的“十四五”丨消费提质升级，品牌效应持续释放

Core Insights - The article highlights the significant progress made by Qionglai during the "14th Five-Year Plan" period, focusing on economic development, urban functionality enhancement, and rural revitalization [1][2] Group 1: Economic Growth - The average growth rate of the service sector's added value over the past five years is 7.1%, contributing 45.1% to GDP growth [2] - The total retail sales of consumer goods in 2024 are expected to increase by 40.0% compared to the end of the "13th Five-Year Plan" [2] - During the "14th Five-Year Plan," foreign trade imports and exports are projected to grow at an average annual rate of approximately 19% [2] Group 2: Consumption Upgrade - Qionglai has anchored its focus on consumption quality improvement, implementing a series of precise consumption promotion policies [2][17] - The introduction of first-store economy has significantly enhanced the commercial landscape, with 34 first stores in Qionglai, including national and regional brands [6] - New urban landmarks and commercial complexes are being developed, creating a comprehensive consumption network that connects urban centers, towns, and villages [6][14] Group 3: Brand Development - Qionglai's city consumption brand is gaining recognition through various themed IP activities, enhancing its visibility and attracting national tourists [18][19] - The "Four Seasons 'Lai' Fun" brand was launched, featuring seasonal activities that integrate local resources and characteristics [18] - The city aims to leverage its brand to stimulate consumption, with a target of generating 9.66 billion yuan in direct consumption through various promotional activities [18] Group 4: Open Economy - Qionglai's foreign trade has shown robust growth, with an average annual increase of 18.32% from 2021 to 2024, and a projected export value of 2.77 billion yuan in 2024, up 20.5% year-on-year [24] - The city is actively expanding its international market presence through policies and partnerships, aiming to enhance the competitiveness of local products [26] - Qionglai is becoming a hub for quality goods and a new high ground for open cooperation, with plans to further enrich consumer product offerings and improve the consumption environment [28]