Bei Jing Shang Bao·2026-01-09 04:55Core Viewpoint - The article discusses the rising prices and market dynamics of down jackets in China, highlighting the factors influencing price increases and the evolving consumer preferences towards high-end brands. Group 1: Price Trends - The average price of down jackets in China increased from 452.6 yuan in 2014 to 656 yuan in 2020 [5] - The average price of down jackets has risen significantly, with a notable increase in the past few years [7] - The market size of down jackets in China was approximately 156.2 billion yuan in 2021, indicating substantial growth potential compared to Western markets [30] Group 2: Market Dynamics - The price of down materials has been on the rise since 2016, with 90% white duck down reaching about 390,000 yuan per ton and 95% white goose down reaching 722,000 yuan per ton in 2021 [13] - Domestic brands are increasingly adopting high-end strategies, with companies like Li Ning and Anta launching premium product lines [19] - The "down jacket hierarchy" reflects consumer perceptions, with brands like Moncler at the top, influencing overall market pricing [10][12] Group 3: Quality Indicators - The new national standard for down jackets, effective from April 2021, defines a down jacket as having a down content of at least 50% [33] - Key indicators for selecting down jackets include down content, fill weight, and loftiness, rather than just the type of down used [40] - Higher loftiness indicates better insulation, and the quality of down is not solely determined by whether it is goose or duck down [37]