SUNING.COM(SZ:002024) Sou Hu Cai Jing·2026-01-09 05:48Core Insights - The Ministry of Commerce emphasizes the need for retail enterprises to create diverse consumption scenarios, extend operating hours, and innovate themed activities to better unleash holiday consumption potential [1] - Suning.com accelerates the upgrade and expansion of offline scenarios, with the Suning Max store in Lanzhou set to open on January 1, 2026, marking a significant step in the company's large store layout in the northwest market [1] Group 1 - The Suning Max Lanzhou store is strategically located near a transportation hub and a popular scenic area, covering over 33,000 square meters and featuring over 100 leading home appliance and 3C brands, along with more than 30 flagship experience stores [3] - The store aims to create an immersive, social, and service-oriented shopping destination, focusing on "scene power, product power, and service power" to integrate technology, lifestyle, and social interaction [3][4] - The store's design incorporates local cultural elements, making it a recognizable urban landmark, and features various experiential zones, including a social area and immersive sample rooms [4] Group 2 - The opening of the Lanzhou store signifies the first entry of this store format into the Gansu-Qinghai-Ningxia region, enhancing Suning's retail network in northwest China and responding to market demands for upgraded holiday consumption and lifestyle [4] - The store will offer cutting-edge products for hands-on experience, including the latest iPhone and Huawei models, and will feature the region's first immersive cinema flagship store [5] - During the New Year period, the store will extend operating hours and host various experiential activities, along with offering up to 20% consumer subsidies and multiple membership benefits to enhance the holiday shopping experience [5]