玲珑轮胎用20年“长期主义”,为中国品牌赢得尊敬

Core Insights - Linglong Tire's Chairman Wang Feng was awarded "2025 China's Top Ten Brand Figures" for his leadership in promoting long-termism, innovation, and internationalization of the brand [1][3] Group 1: Long-term Strategy - The tire industry is characterized as a capital and technology-intensive "marathon," and under Wang Feng's leadership, Linglong has focused on its core business for decades, investing in R&D, smart manufacturing, and global production bases [3] - Linglong has established seven advanced intelligent production bases globally, transitioning from "producing in China for the world" to "producing globally for the world," enhancing supply chain efficiency and customer trust [3] Group 2: Innovation-Driven Approach - Linglong integrates innovation into its core, investing 3% to 5% of its sales revenue annually into technological innovation, focusing on high-performance products that meet market demands for safety, comfort, and sustainability [4] - The company collaborates with global automotive manufacturers, moving from mere supply to joint R&D, gaining international recognition for its technological capabilities [4] Group 3: Value Co-creation Philosophy - Linglong emphasizes building a "value circle" with global partners, focusing on mutual growth with employees and collaborative development with partners to create a sustainable industrial ecosystem [6] - The company adheres to local laws and cultural differences while fulfilling its responsibilities towards the environment, community, and employees, aiming to be a respected "corporate citizen" [7] Group 4: Brand Building - Linglong invests in global top-tier events to establish emotional connections with users, sponsoring over 100 international sports events and collaborating with renowned brands like Real Madrid and Chelsea [8] - This long-term investment in brand exposure has helped Linglong build a trustworthy and high-quality brand image globally, marking a significant step for Chinese tire brands in the international market [9] Group 5: Commitment to Excellence - Linglong's journey from Shandong to the world reflects its commitment to building a world-class brand and fulfilling its mission of serving the nation through industry [10] - The company plans to continue its long-term strategy, innovation-driven approach, value co-creation, and brand mission to enhance the global presence of Chinese manufacturing [10]

Linglong Tyre-玲珑轮胎用20年“长期主义”,为中国品牌赢得尊敬 - Reportify