Jones Lang LaSalle(US:JLL) Zhong Guo Jing Ying Bao·2026-01-09 06:00Core Insights - The core viewpoint of the white paper is that the real estate industry in China is transitioning from incremental development to stock operation, emphasizing value creation over traditional spatial supply [1][2] Group 1: Industry Trends - The industry is undergoing a fundamental transformation in its core mission, shifting towards full lifecycle operations to unlock stock potential and navigate economic cycles [1] - Five major trends reshaping the industry are identified, including differentiated strategies among real estate companies, self-use enterprises, and financial investment institutions [1] - The financing model is rapidly evolving from development loans to operational financing and direct financing, with the total market value of public REITs in China projected to reach 220.6 billion yuan by October 2025 [1] Group 2: Product and Service Upgrades - The importance of customized design and professional operations is highlighted, with new energy and building technologies reshaping asset value [1] - A comprehensive solution covering the entire lifecycle of investment, financing, construction, management, and exit is necessary for sectors such as office, retail, hotels, and long-term rentals [1] Group 3: Management Innovation - The trend towards intelligent management is notable, with over 90% of companies prioritizing AI-related real estate management in their budgets according to global research [1] - Future asset management will evolve from mere value preservation to value co-creation, with asset forms transitioning from physical entities to digital twin management [2]