Is Amazon Stock a Buy for 2026?

Key Points Amazon is seeing strength from all of its various businesses. The tech giant's success hinges on its advertising service and AWS. Right now, the stock is valued at about the same level as its peers. 10 stocks we like better than Amazon › Amazon (NASDAQ: AMZN) just wrapped up what most investors would consider a failure in 2025, at least for the stock. Amazon's stock rose about 5%, trailing the S&P 500's performance of 16%. Nobody who invested in Amazon expected it to lose to the market, ...