人民财评：科技赋能 让冰雪经济持续“热”起来

Core Insights - The integration of technology is transforming the ice and snow economy from a seasonal activity into a year-round industry, with projected consumption reaching 78.613 billion yuan during the 2024-2025 ski season [1] - The total scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, achieving significant growth over the past decade [1] Group 1: Industry Transformation - Technology is reshaping the ice and snow economy by merging it with culture, sports, manufacturing, and tourism, leading to a robust economic impact on retail, transportation, and dining sectors [1] - The "ice and snow + folk customs" model in Liupanshui, Guizhou, is providing local residents with stable tourism-related income [1] - The combination of Winter Olympic legacies and technology in the Beijing-Zhangjiakou area is creating a unique industrial cluster known as "Jingbing Zhangxue" [1] Group 2: Accessibility and Participation - Traditional barriers in the ice and snow economy are being lowered through technological innovations, making participation more accessible to a broader audience [2] - Ski simulators and AI digital guides are enhancing the experience for visitors, while smart wearable devices provide personalized feedback, significantly increasing consumer engagement [2] - The number of participants in ice and snow sports is projected to reach 292 million, with southern regions accounting for 38% of ice and snow consumption, breaking the dominance of northern areas [2] Group 3: Technological Advancements - The domestic ice and snow equipment sector is experiencing a technological boom, with products like ultra-lightweight skis and smart ski goggles being introduced [3] - Over 12,000 patents have been filed in the ice and snow sector, indicating that technological innovation is a key driver for high-quality industry development [3] - The integration of 5G and AI technologies is expected to further expand the boundaries of the ice and snow economy, transforming cold resources into a vibrant economic sector [3]