河源紫金文创产品“蝉宝”惹人爱

Core Viewpoint - The launch of "Zijin Cicada Treasure," a local cultural and creative product, has been well-received by citizens, highlighting the potential for cultural branding in the tea industry [1] Group 1: Product Launch and Reception - "Zijin Cicada Treasure" was officially released at the New Year goods festival in Zijin County and quickly gained popularity among residents [1] - The product is inspired by the small green leaf cicada, which plays a crucial role in creating the unique flavor of Zijin tea [1] Group 2: Tea Industry Overview - Zijin County has a tea planting area of 90,000 acres, generating an output value of 2 billion yuan, with a regional brand value exceeding 3.5 billion yuan [1] - The unique flavor of Zijin tea is attributed to a biochemical reaction caused by the cicada's feeding on tea leaves, resulting in a distinctive floral and fruity aroma [1] Group 3: Future Development Plans - The local government plans to develop more intellectual properties (IPs) around bamboo shell tea and Huazhao opera to enhance cultural tourism and increase added value [1] - There is an ambition to elevate the Zijin tea industry to a comprehensive output value exceeding 10 billion yuan within three years [1]