Tai Mei Ti A P P·2026-01-09 08:00Core Insights - The article highlights the transformation of Chinese automotive companies, particularly Great Wall Motors, from mere participants to key players in the global narrative of smart and localized automotive solutions at CES 2026 [2][3]. Group 1: Globalization and Market Strategy - Great Wall Motors aims to achieve over 500,000 units in overseas sales by 2025, reflecting its strategic global expansion [4]. - The company is adapting its smart driving and cabin ecosystem to local market conditions, recognizing the differences in network infrastructure, regulations, and user habits across regions [4][5]. - Great Wall is implementing a phased approach to introduce its technologies in various markets, prioritizing regions with better network conditions and open ecosystems [4][5]. Group 2: Technology and Product Development - The Coffee OS and Coffee Pilot systems serve as the foundation for Great Wall's unified system logic, which will be adapted for local markets [4]. - Great Wall is developing Coffee G, an overseas version of its Coffee OS, to enhance user interaction and ecosystem integration [6]. - The company is focusing on creating a high degree of interaction and ecosystem compatibility, particularly in regions where existing solutions like CarPlay and Android Auto fall short [6][7]. Group 3: Research and Development - Great Wall has established local R&D teams in various regions to address market-specific needs, including regulatory compliance and rapid response to user demands [9]. - The company is also setting up advanced technology R&D centers in regions like North America and Europe to attract top talent and enhance its technological capabilities [9][10]. Group 4: Market Entry and Consumer Engagement - Great Wall is actively preparing to enter the Middle East market by December 2025, with plans for EU market entry by April 2026 [34]. - The company recognizes the cultural and brand recognition challenges in mature markets like the U.S., where established brands dominate [35]. - Great Wall aims to leverage feedback from potential users in the U.S. to optimize its products and strategies for future market opportunities [14]. Group 5: Smart Driving and User Experience - The company is advancing its smart driving capabilities with a focus on user experience, aiming to transition from traditional interaction models to proactive service models [21][22]. - Great Wall's ASL 2.0 intelligent system is designed to enhance user interaction by understanding user intent and providing seamless assistance [22][32]. - The company plans to launch its first mass-produced vehicle equipped with the ASL 1.0 system in mid-2026, marking a significant step in its smart driving strategy [24][32].