Sou Hu Cai Jing·2026-01-09 08:40Core Insights - The "Ice and Snow Artist Classroom" research project has been officially launched as part of Harbin's winter initiative, aiming to integrate ice sculpture heritage with quality education and promote a new consumption model in the ice and snow economy [1] - Everbright Bank is a core supporter of this project, focusing on "financial integration with tourism to promote consumption" and plans to provide comprehensive financial support for the development of the ice and snow economy through initiatives like the "Ice and Snow Festival" [1][2] - The "Ice and Snow Festival" will offer a full-service system that includes payment discounts, interest-free installment plans, and various consumer benefits to lower consumption barriers and stimulate market vitality [2] Financial Integration and Consumer Experience - The "Ice and Snow Festival" will focus on five core consumption scenarios: flights, hotels, tickets, equipment, and routes, with a comprehensive service system that includes exclusive credit card discounts and interest-free installment plans [2] - The festival will utilize a digital platform for easy access to discounts and extend financial services to on-site locations such as ski resorts and scenic areas, ensuring a seamless consumer experience [2] - The initiative aligns with national strategies to enhance consumption mechanisms and promote the ice and snow economy as a key driver for new consumption spaces and sustainable development [2] Industry Development and Future Outlook - The ice and snow economy is entering a golden opportunity for high-quality development, with a focus on collaborative growth across the entire industry chain [3] - Everbright Bank aims to leverage its financial capabilities to connect industry and consumption, contributing to the high-quality development of the economy and fostering a vibrant consumption environment [3]