Core Insights - The opening of "Haiya Colorful World" marks a significant milestone in Zhongshan's commercial landscape, attracting over 300,000 visitors on its first day and generating a revenue of over 7 million yuan, showcasing the city's rising consumer demand and commercial potential [2][5][13]. Group 1: Project Overview - "Haiya Colorful World" is the largest commercial complex in Zhongshan, covering an area of 600,000 square meters, equivalent to 84 standard football fields [3]. - The project combines a "super outlet" with diverse retail formats, catering to consumer demand for well-known brands at affordable prices while providing a one-stop leisure and entertainment solution [3][4]. Group 2: Visitor Experience - The opening day saw intense crowds, with reports of traffic congestion and long queues, indicating strong consumer interest and engagement [2][4]. - The complex features over 200 well-known brands, with 30% being new entrants to Zhongshan, covering various sectors including beauty, fashion, dining, and family entertainment [4][8]. Group 3: Economic Impact - The successful launch of "Haiya Colorful World" reflects the long-suppressed high-quality consumption demand in Zhongshan, where the GDP ranks eighth in Guangdong, and the per capita disposable income exceeds 65,000 yuan [5][13]. - The project is expected to drive local consumption and attract cross-city visitors, contributing to Zhongshan's transformation into a consumption-driven city [11][13]. Group 4: Market Dynamics - The opening of "Haiya Colorful World" signifies a shift in Zhongshan's commercial landscape from a fragmented and traditional market to a more integrated and innovative commercial environment [7][9]. - The project enhances Zhongshan's appeal in the Greater Bay Area, benefiting from improved transportation links and a growing consumer base [9][14]. Group 5: Future Prospects - The ongoing development of large commercial complexes in Zhongshan indicates a recognition of the city's commercial potential, with "Haiya Colorful World" setting a new benchmark for future projects [11][13]. - The project is anticipated to foster a vibrant commercial atmosphere, enhancing the city's attractiveness and community engagement [13][14].
刷屏中山!首个超级奥莱综合体开业,30万+人潮涌动,湾区消费热潮再升温!
Sou Hu Cai Jing·2026-01-09 08:45