体验→地域→市场，三方“破圈”！火热冰雪季成为“冰天雪地就是金山银山”生动注脚

Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with an expected 360 million participants and a revenue forecast of 450 billion yuan for the winter season of 2025-2026 [1] Group 1: Experience Evolution - The experience of ice and snow tourism is evolving from mere appreciation to enjoyment, with a wider variety of activities such as snow tug-of-war, ice dragon boat racing, paragliding, and immersive horseback riding [4] - Spending patterns are shifting from essential costs like transportation and accommodation to more flexible expenditures on entertainment, wellness, and cultural products [4] - Local markets, previously popular among residents, are becoming hotspots for tourists, enhancing the overall experience [4] Group 2: Geographic Expansion - Ice and snow tourism is becoming more accessible to southern consumers, with many cities establishing indoor ski resorts that offer skiing, shopping, and dining in one location [7] - A notable example is a large indoor ski resort in Guangzhou featuring Asia's largest indoor ski terrain park, which is attracting significant attention [7] - The twelfth National Mass Ice and Snow Season's Shanghai venue has also been launched, promoting a dual engagement with ice and snow activities [7] Group 3: Market Growth - China's ice and snow tourism is gaining international attention, with an increase in international flight routes and new direct and chartered flights for ice and snow tourism [9] - There has been a significant rise in inbound tourist numbers to various ice and snow attractions, with Harbin seeing a 77.9% increase in inbound visitors and an 88.1% increase in inbound tourism spending [10] Group 4: Industry Dynamics - The rapid evolution of China's ice and snow tourism reflects the potential of consumer upgrades and the vitality of industry innovation, with new demands creating new business models and supply activating new markets [12] - This dynamic interplay between supply and demand is contributing to new growth points within the industry, showcasing a vibrant narrative of economic activity [12]