Core Insights - The article highlights the transformation of the Shijiazhuang Feicui Shuxiang project, which went from a struggling status with low sales to becoming a market leader in the county, achieving over 50% market share and restoring customer confidence within a few months after being managed by Yuanyang Construction Management [1][10]. Group 1: Project Background - The Shijiazhuang Feicui Shuxiang project is located in Shenze County, a town with a population of approximately 200,000, facing intense competition in the real estate market with an annual sales volume of only around 300 units [3][12]. - Upon taking over the project in July 2025, Yuanyang Construction Management faced a significant challenge with a sales target of approximately 460 million yuan and the need to rebuild trust among customers and channels in a sensitive market [3][12]. Group 2: Trust Rebuilding Strategies - The core strategy for rebuilding trust was to focus on transparency and customer reassurance, addressing concerns about fund safety by implementing a "direct payment to a regulated account" policy [5][16]. - The project team provided daily updates on construction progress through online channels and organized open days for customers to visit the site, ensuring that project milestones were communicated effectively [5][16]. - A clear and honest commission settlement mechanism was established to protect channel partners' rights, which helped to activate their enthusiasm and solidify cooperation [5][16]. Group 3: Marketing Practices - Marketing strategies were closely aligned with local market logic, including establishing a "sales and expansion" team to engage with local communities through events like dance competitions and educational classes [7][15]. - The team proactively addressed potential customer concerns by preparing clear and honest responses, utilizing live broadcasts and short videos to highlight project advantages [7][15]. - Community engagement initiatives, such as a "books for vegetables" charity campaign, were launched to enhance the project's image and encourage existing customers to act as project advocates [7][17]. Group 4: Team Mechanisms - The sales team was given clear targets with timely incentives, including a tiered commission structure and immediate rewards for successful referrals and sales, which improved team performance [9][19]. - Systematic training was provided to enhance the team's professional capabilities, along with regular team-building activities to foster cohesion and a sense of belonging [9][19]. - The project successfully transitioned from being perceived as a problematic project to a market benchmark, with improved customer satisfaction and positive word-of-mouth feedback among local clients [9][19].
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