横琴“全域矩阵”渐成型，打开跨境旅游新赛道丨洞见横琴2025

Core Insights - Hengqin Chimelong Ocean Kingdom recently held a special "graduation ceremony" for 22 newborn emperor penguins, setting a new breeding record for the park and achieving a world record for the number of emperor penguins bred under artificial conditions in 2025 [1] - Hengqin has become a significant tourist destination, receiving over 100 million visitors since its opening, with a visitor count of 14.33 million from January to November 2025, representing a year-on-year increase of 22.11% [1][5] - The Hengqin area is positioned as a key node in the Guangdong-Hong Kong-Macao Greater Bay Area, with plans to develop into an international leisure tourism island, enhancing its appeal as a cross-border tourism hub [1][2] Group 1: Tourism Development - Hengqin is transitioning from a "single hot spot" to a "full matrix" approach in tourism, expanding beyond the Chimelong theme park to include various attractions such as traditional Chinese medicine wellness, adventure experiences, and cultural performances [5][6] - The region has seen significant infrastructure development, including the completion of several key projects like the indoor marine science museum and various cultural and recreational facilities, contributing to a diverse tourism product ecosystem [5][6] - Hengqin's visitor numbers and tourism revenue have shown consistent growth, with total tourism revenue reaching 3.103 billion yuan in 2025, a year-on-year increase of 1.17% [5][6] Group 2: Cross-Border Integration - The Hengqin-Macao cooperation zone is leveraging its unique geographical and strategic advantages to enhance cross-border tourism, with initiatives like the "One Exhibition, Two Places" model promoting collaborative events and activities [11][12] - The introduction of the "240-hour transit visa exemption" policy has facilitated international tourist access, allowing travelers to explore both Hengqin and Macao seamlessly [13][14] - Hengqin is actively developing a "tourism + cross-border e-commerce + high-tech" integration model, attracting over 330 enterprises to its cross-border e-commerce industrial park, which has created a significant talent pool [9][10] Group 3: Future Prospects - Industry experts believe Hengqin is well-positioned to evolve into a high-quality tourism destination, with ongoing improvements in infrastructure and a growing variety of tourism offerings [6] - The region aims to establish itself as a model for "Chinese vacation patterns," combining leisure, tourism, health, and residential functions into a cohesive experience [12][14] - Hengqin's strategic location and supportive policy environment are expected to drive further growth in international tourism, enhancing its competitiveness in the global tourism market [12][14]