BRIGHT DAIRY(SH:600597) Quan Jing Wang·2026-01-09 10:36Core Viewpoint - Bright Dairy is a benchmark in the development of China's dairy industry, committed to the mission of "serving the nation through dairy" and "protecting the health of the nation" while continuously innovating to meet new consumer trends [1] Group 1: Product Innovation and Quality - Bright Dairy leverages its unique national key laboratory in biotechnology to transform research capabilities into product competitiveness, achieving multiple industry firsts, including the introduction of the first ambient yogurt brand, "Mosi Lian" [2] - The company launched its first additive-free yogurt, "Rushi," leading the trend of healthy consumption with pure quality [2] - Bright Dairy is the first dairy company globally to label active ingredient content on its "Youbei" fresh milk packaging, setting a new standard for fresh milk quality with the upcoming 5.0 version featuring significant breakthroughs in protein and immunoglobulin content [2] Group 2: Marketing and Cultural Integration - Bright Dairy actively integrates into urban culture, exemplified by the customized ice cream gift boxes for "Shanghai Summer," which incorporate local dialect elements and blind box concepts, enhancing brand cultural value and market appeal [3] - The brand targets Generation Z through strategic sponsorships, such as the exclusive naming of the variety show "Tian Sheng Yi Dui" and sponsorship of the 2025 Shanghai Rolex Master, revitalizing the brand's image in a modern context [3] Group 3: Digital Asset Ecosystem - In response to the digital economy, Bright Dairy has established a digital asset issuance platform, becoming the first dairy company in China to do so, with plans to support secondary trading of digital assets [4] - By July 2025, the company had issued over 27,000 digital assets, significantly increasing new user growth by 43% through its "Sui Xin Ding" app, creating a sustainable growth avenue for the brand [4] - Bright Dairy aims to maintain its core philosophy of "freshness and quality" while using craftsmanship and innovation to ensure the longevity and vitality of its century-old brand [4]