Tesla(US:TSLA) Mei Ri Jing Ji Xin Wen·2026-01-09 10:48Core Viewpoint - Tesla is facing significant challenges in its key overseas market, Europe, with a projected decline in electric vehicle sales for 2025, particularly in Germany and the UK, where sales are expected to drop sharply compared to previous years [1][2]. Group 1: Sales Performance - In 2025, Tesla's total sales in Europe are expected to fall to approximately 235,000 units, a decrease of 27.8% from around 326,000 units in 2024 [1][2]. - In Germany, Tesla's sales are projected to decline nearly 50% to about 19,000 units, while in the UK, sales are expected to drop by 10% to 50,300 units [1]. - The decline in sales is not limited to Germany and the UK; nearly all European markets are experiencing a downturn, with Sweden and Belgium seeing declines of 66.9% and 53.1%, respectively [2]. Group 2: Product Strategy and Market Environment - Tesla's sales decline is attributed to both its aging product lineup, particularly the Model 3 and Model Y, and changes in the external market environment [2][3]. - The refreshed Model Y, launched in January 2025, faced delays in production and delivery in Europe, leading to a significant sales drop of 36.2% in May 2025 [3]. - The European market is shifting towards hybrid vehicles, with plug-in hybrid electric vehicles (PHEVs) capturing a market share of 34.6%, compared to 16.9% for pure electric vehicles [4]. Group 3: Future Strategies - To address declining sales, Tesla plans to introduce the Model Y L to the European market in the first quarter of 2026, with certification already obtained from Dutch regulators [4]. - Tesla is also focusing on advancing its Full Self-Driving (FSD) system in Europe, with plans for real-world testing and potential approval from Dutch regulators by February 2026 [5]. - The company has initiated FSD pilot projects in Germany, France, and Italy, and has received permission for public road testing in Spain, aiming for rapid deployment across Europe once approved [5].