全球媒体关注：极氪9系豪华双旗舰成美国CES最大“搅局者”

Core Insights - The 2026 International Consumer Electronics Show (CES) showcased Zeekr's luxury flagship models, Zeekr 9X and 009, highlighting advanced technologies developed by Geely over the past 30 years [1] - The Zeekr 9X has generated significant interest, with calls for its U.S. launch trending on social media, positioning it as a major disruptor at CES [1][9] - International media reports indicate that the high-end automotive market in China is being dominated by local luxury electric brands, with Zeekr leading the charge [1][3] Market Dynamics - The traditional dominance of European luxury brands in the high-end market has been disrupted by Chinese electric vehicles like the Zeekr 9X, which is priced above $80,000 [3] - There is a shift in consumer preferences among high-end buyers from brand loyalty to a focus on technological innovation and product performance [3][6] Sales Performance - The Zeekr 9X became the best-selling large SUV priced over 500,000 RMB in November 2025, achieving an average delivery price of 538,000 RMB and a user satisfaction rate of 98.6% [6] - In December 2025, the Zeekr 9X set a record with over 10,000 units delivered in a single month, marking it as the first Chinese brand to achieve this milestone in the large SUV segment [6] - The Zeekr 009 has consistently ranked as the top-selling luxury electric MPV in China and has also achieved sales leadership in Southeast Asian markets [6] Global Demand - The Zeekr 9X has sparked global interest, with reports of consumers in the U.S. and other regions expressing a willingness to pay a premium for early access [9][11] - In the Middle East, the top-spec Zeekr 9X has seen price increases of up to 200,000 RMB, while the 009 has experienced similar trends in Southeast Asia [11] - The phenomenon of price premiums for Zeekr vehicles signifies a shift in pricing power from traditional European luxury brands to Chinese manufacturers [11] Brand Expansion - By the end of 2025, Zeekr had expanded into over 50 countries and regions, with more than 640 stores globally, establishing a strong brand presence in markets such as Southeast Asia, Australia, Brazil, and Egypt [11] - The success of Zeekr's flagship models in both domestic and international markets reflects a positive feedback loop that enhances consumer confidence in the Chinese automotive sector [11]