从CES 2026看AI未来:京东如何成为全球科技新品“入华首站”?
Tai Mei Ti A P P·2026-01-09 11:01

Core Insights - The 2026 Consumer Electronics Show (CES) highlights the integration of AI technology across various sectors, with over 4,000 exhibitors showcasing innovations in AI chips, intelligent robots, and AI-native devices, marking it as a pivotal year for AI technology fusion and industrialization [2][5] - JD.com is positioned as a key player in connecting global tech brands with the Chinese market, leveraging its supply chain capabilities and user insights to facilitate the introduction of innovative products to Chinese consumers [4][18] Group 1: AI Technology and Product Innovations - The focus of CES 2026 is on the practical application of AI, with products like AI PCs, AR glasses, and intelligent home appliances being prominently featured, indicating a shift towards real-world integration of AI technologies [5][12] - The third-generation Intel Core Ultra processor, capable of 180 TOPS AI computing power, showcases significant performance improvements, including a 50% increase in multi-threaded performance and a 40% reduction in power consumption compared to its predecessor [8][10] - AR glasses are evolving with products like the XREAL 1S, which utilizes a spatial computing chip to create 3D effects without external hardware, indicating advancements in user interaction and experience [13][15] Group 2: JD.com's Role and Strategies - JD.com is enhancing its role as a primary channel for global tech brands entering China, providing a comprehensive service system that includes supply chain integration and user engagement [4][18] - The company is actively engaging consumers through live streaming and interactive experiences, allowing them to explore new products and make informed purchasing decisions [7][17] - JD.com is implementing various promotional strategies, such as early bird offers and exclusive discounts, to attract consumers and facilitate the launch of new products [17][30] Group 3: Market Adaptation and Consumer Insights - JD.com addresses the challenges of introducing new AI products to the Chinese market by providing localized adaptations and ensuring that technology meets the specific needs of consumers [22][23] - The company’s deep understanding of consumer behavior allows it to effectively match innovative products with market demands, facilitating a smoother transition from niche to mainstream adoption [20][23] - JD.com is focused on building consumer trust by addressing concerns related to privacy, usability, and after-sales service, thereby reducing barriers to adoption of new technologies [24][26]