Costco quietly fixed a major member problem

Costco wants its members to either join as Executive Members or pay the $65 it costs to upgrade from a Gold Star membership. That's because Executive members not only pay twice as much to join ($130 instead of $65), they also have incentive to visit the chain. The higher-level membership comes with 2% cash back on most purchases up to $1,250. If you spend the extra money for the pricier membership, it's likely that you will want to get more cash back in order to justify that expense. "For Costco, member ...