科技化、潮流化凸显 2026亚洲运动用品与时尚展正式启幕

Core Insights - The ISPO Beijing 2026 Asia Sports and Fashion Exhibition opened on January 9, 2026, at the National Convention Center in Beijing, running until January 11, with an exhibition area of 30,000 square meters and nearly 400 domestic and international brands participating [1][4] Group 1: Industry Trends - The exhibition features cutting-edge products in winter sports equipment and new sports technology materials, with brands like Huawei, Berghaus, and Primitive launching new products [4] - The event has upgraded its "Outdoor Retail Ecosystem" plan, inviting channel merchants and organizing group purchases to achieve precise resource matching [4] Group 2: Market Insights - The Secretary of the Party Committee of the China Commercial Federation, Jiang Ming, stated that 2026 is a critical year for upgrading the consumer market, which is currently experiencing steady growth with the emergence of new business formats and models [5] - The Deputy Inspector of the Beijing Municipal Bureau of Commerce, Lu Yue, emphasized that deepening the integration of culture, commerce, tourism, and sports is key to cultivating Beijing as an international consumer center [5] - Since 2021, Beijing has opened over 5 million square meters of new commercial space and developed 12 demonstration business districts for multi-dimensional integration [5]