辞退！雷军震怒

Core Viewpoint - Xiaomi has initiated a special investigation regarding its recent engagement with KOLs, leading to immediate termination of the related contacts and a commitment to avoid future collaborations of this nature. The management has deemed the incident a serious violation of company principles and damaging to the trust of its fans, resulting in significant disciplinary actions against involved personnel [1][10]. Group 1 - The company has concluded that the incident severely violated its principles and harmed the feelings of its fans, categorizing it as a serious violation [1][10]. - Disciplinary actions include the dismissal of the responsible personnel and criticism of senior management, with performance scores for 2025 being deducted and bonuses canceled [1][11]. - The incident reflects a deeper issue where the brand has given excessive power to fans, leading to a deviation from sound business logic [11]. Group 2 - Xiaomi acknowledges that the trust and support of its fans are foundational to its success, reiterating its commitment to maintaining this relationship [2]. - The company has expressed regret over the incident and welcomes continued oversight from its fanbase [2]. - The rapid response to the situation, including apologies and personnel changes, indicates a strong focus on public relations and adherence to fan-centric principles [11].