BABA(US:BABA) Yang Zi Wan Bao Wang·2026-01-09 12:13Group 1 - The core viewpoint of the report is that the 二次元 (anime and related culture) user base on the platform has significantly grown, with a total of over 160 million users by the end of 2025, and a 47% year-on-year increase in annual 二次元 consumers [1] - The most active trading categories on the platform include 谷圈 (fan circles), celebrity merchandise, hard peripherals, trendy blind boxes, plush toys, and cards, with trendy blind boxes experiencing a remarkable 250% increase in order volume year-on-year, indicating strong community engagement [1] - 二次元 users show a peak in spending during weekday evenings and late-night hours, with an average annual resale income of 2541 yuan per user and an average 二次元 appreciation income of 282 yuan, creating a unique cycle of interest-based consumption [1] Group 2 - The first "闲鱼次元年度大赏" revealed the trends in the 二次元 consumption market for 2025, with LABUBU, 恋与深空, 时代少年团, 高达, and 第五人格 being the top five most popular IPs based on transaction heat [4] - The report highlighted the most popular products of the year, including LABUBU-幸运, DIMMO-米妮的气球, and 哪吒-战斗敖丙, which were recognized as "超热宝贝" [4] - Following the report's release, there was a surge in social media activity, with users sharing their annual spending bills and celebrating successful low-cost purchases, reflecting the community's willingness to invest in their interests while also achieving financial returns [8] Group 3 - The report's theme, "测测你是二次元的谁," allows users to generate personalized tags based on their consumption behavior, helping them find identity resonance through sharing [10] - Users can access their personal annual consumption history by logging into the platform and searching for "次元报告," enhancing user engagement and interaction [10]