2025年中国游戏成绩单：找到对抗周期的密码

Core Insights - The Chinese gaming industry has shown stable growth despite a lack of blockbuster new releases in 2025, indicating maturity and resilience against cyclical downturns [1][27] - Tencent maintained its leading position in global mobile game revenue, with significant contributions from its long-standing titles like "Honor of Kings" and "Peacekeeper Elite" [3][5] - The absence of new hits in 2025 is attributed to the high production costs and long development cycles of new games, making it difficult for newcomers to compete with established titles [9][14] Group 1: Industry Performance - The Chinese gaming market achieved a 10.23% growth in overseas revenue despite a stagnating global gaming industry [17] - The top five Chinese game publishers in terms of global revenue included Tencent, DianDian Interactive, NetEase, Lemon Microfun, and miHoYo, with Tencent leading the pack [3][20] - The performance of "Honor of Kings" was particularly notable, generating over $1.6 billion in revenue and dominating the global mobile game revenue charts for eight months [3][5] Group 2: Game Development Trends - The long-standing games strategy has proven effective, allowing companies to maintain cash flow and user engagement during market stagnation [7][27] - The development costs for new games have increased significantly, leading to longer production times and fewer new releases [14][27] - The second year of decline in the two-dimensional game segment, with a 3.64% drop in revenue, highlights the challenges faced by this niche [11][24] Group 3: Market Dynamics - The success of established titles has created a high barrier for new entrants, limiting opportunities for smaller developers [9][16] - The SLG (Simulation and Strategy Game) genre remains a strong performer in overseas markets, with titles like "Whiteout Survival" achieving over $4 billion in cumulative revenue [20][22] - The rise of female gamers has been identified as a new growth engine in the gaming market, supporting the success of titles like "Love and Deep Space" [13][24]