春节将至,多款贵州茅台酒即将上线开售!

Core Viewpoint - The company is optimizing its online product matrix ahead of the traditional Spring Festival, with new purchasing options and product launches scheduled for early 2026 [2] Group 1: Product Launches - Starting January 9, 2026, consumers can purchase 53% vol 500ml Guizhou Moutai liquor (premium) via the i Moutai App, with a limit of 6 bottles per user per day until sold out [2] - From January 10, 2026, consumers will also have the option to buy the Flying Fairy 53% vol 1L Guizhou Moutai liquor and a gift set of Flying Fairy 53% vol 100ml Guizhou Moutai liquor, with the same purchase limit [2] - On January 6, 2026, the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year of the Horse) limited edition was launched, receiving positive feedback for its high quality and aesthetics [2] Group 2: Sales and Distribution - The distribution methods for the Flying Fairy 53% vol 100ml Guizhou Moutai liquor gift set will include both "express delivery" and "store pickup," while other products will be delivered via "express delivery" only [2] - The company has optimized the release schedule for the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year of the Horse) for key festive periods in 2026, including the Spring Festival, i Moutai Brand Day, Mid-Autumn Festival, and Winter events [2]

KWEICHOW MOUTAI-春节将至,多款贵州茅台酒即将上线开售! - Reportify