Group 1 - The former chairman of China Resources Beer, Hou Xiaohai, has officially joined Charoen Pokphand Group as the Chief Operating Officer (COO) for China, responsible for daily operations in the region [1] - Charoen Pokphand Group, founded in 1921 by Thai-Chinese entrepreneur Chia Ek Chor, has evolved into a large multinational company with core businesses in agriculture, food, wholesale retail, and telecommunications, among others, operating in over 100 countries with more than 460,000 employees and projected global sales of $102.2 billion in 2024 [3] - Hou Xiaohai's transition to Charoen Pokphand Group was anticipated, as he had previously participated in activities related to the company, including attending the China International Import Expo in November 2025 as a senior expert consultant [4][6] Group 2 - During his tenure at China Resources Beer, Hou Xiaohai significantly improved the company's performance, with revenue increasing by over 10 billion yuan compared to 2015, and net profit rising from losses to 4.759 billion yuan in 2024 [8] - After leaving China Resources Beer, Hou remained active in the beverage industry, becoming the founding president of the newly established "International Promotion Association of Chinese Alcoholic Beverages" in December 2025 [8] - In his new role at Charoen Pokphand Group, Hou will focus on integrating marketing for consumer products in China, including eggs, pork, chicken, food, and feed businesses [8]
酒业大佬侯孝海,入职正大集团任中国区COO