《快乐读书吧》升级、新文创IP亮相，人教社战略发展重点公布

Core Insights - The People's Education Press (PEP) has launched its 2026 brand strategy marketing activities, highlighting key products and collaborations for the upcoming year, including new educational resources and a focus on enhancing reading and teaching solutions for students, teachers, and parents [1][2]. Group 1: Product Development - PEP introduced new products for 2026, which include thematic publications, quality reading resources, and high-quality teaching materials aimed at providing targeted and scientific reading and teaching solutions [1]. - The reading resources category will see upgrades to the "Classic Reading Curriculum Series" and the release of enhanced versions of "Happy Reading" and "Psychological Health Education for Primary and Secondary Schools" [2]. Group 2: Strategic Initiatives - PEP has established the "Book Fragrant Campus" alliance for primary and secondary schools, which focuses on promoting reading actions, sharing resources, building a reading ecosystem, and facilitating the transformation of outcomes [2]. - The company aims to enhance reading literacy among youth and foster a sense of national identity through collaborative efforts with industry partners [2]. Group 3: Cultural and Creative Strategy - PEP is exploring cross-industry collaborations under the "Cultural Creation + Business," "Cultural Creation + Tourism," and "Cultural Creation + Space" initiatives, with a vision to make educational materials more engaging and relevant [3]. - The company plans to focus on four strategic product series for 2026, including the Lu Xun series, classic literature series, the Zip and Zoom series, and a range of stationery and teaching aids [3].