味知香：公司深化产品的场景化开发

Core Viewpoint - The company is focusing on market-driven product innovation and enhancing brand visibility through strategic marketing efforts [2] Group 1: Product Development Strategy - The company is exploring popular regional product categories by conducting market demand research and consumer trend analysis for precise product development and iteration [2] - The company is driving product innovation based on core consumer needs, transitioning from merely meeting demands to creating new demands [2] Group 2: Market Positioning and Brand Strategy - The company is deepening the development of products tailored to specific consumption scenarios, such as solo dining, family meals, gatherings with friends, and festive banquets, to provide one-stop solutions [2] - The company plans to increase investment in new media matrix construction to enhance brand exposure and continuously strengthen brand influence [2]