Group 1 - The company plans to expand into the halal food market, leveraging the significant global demand for high-quality halal beef and lamb meatballs [1] - The new brand "Anzhai" will serve as the core of the halal food strategy, focusing on regions in China where the existing brand cannot fully cover [1] - The company aims to provide cost-effective halal frozen food products to enhance market integration and upgrade the current competitive landscape [1] Group 2 - Last year's new products performed as expected, with positive market feedback, particularly the hot pot mixed product achieving significant sales [2] - The 400g vacuum packaging series successfully entered the mid-range price segment, showing high growth and strategic importance [2] - The shrimp product line has been well-received, becoming a key point for collaboration with major supermarket systems by 2025 [2] Group 3 - The company's pricing strategy is dynamic, considering market conditions, raw material costs, competition, and consumer demand [3] - Recent adjustments to promotional policies were made based on current market evaluations [3] - The company will continue to monitor internal and external factors to maintain product quality and competitive pricing [3]
安井食品:产品定价策略系动态调整过程,近期针对部分产品进行促销政策适度回收